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HISTORYA Story of Success Joerex was born in Osaka of Japan at early 60’s, and it’s first production line was laying on hand-sew soccer. With fast growth of the market and technology invention, its production environment had tremendously shifted with technically equipped setting, beginning a trend of comprehensive production, time-consumption savings and entering a new phase of quality production. In the late 70’s, Mesuca company purchased Joerex from Japan, making a landmark for its successful development in both of domestic and international sphere. Joerex began exploring domestic market by concentrating its sales force in Hong Kong in 1980, and then expanding to mainland of China by building a 66,000 square meters factory in Zhaoqing with over 1000 skillful staff. Through continuous years of demonstrated efforts, Joerex finally sustained its market in China, and began its dynamic movement of globalization in the year of 2000. Middle East is the first market that we were dealing with, and then moving to Europe… Since the year of 2002, Joerex stores were established in different territories of different countries, and its first page of sponsorship was turned on since then. Because of more and more partnerships being involved, the job of promoting Joerex became more and more challenging, and human capital investment is weighing more importantly than ever. For now, we have recruited numerous different outstanding individuals to perform different tasks, for advancing its level of globalization success. Timeline of Historical Events 1978---Acquisition of Joerex from Japan 1980---Started retail outlets in Hong Kong 1990---Expanded production line and market share in China 2002---The first Joerex flagship store in Saudi Arabia 2004---Became the member of FIBA Federation 2004---Sponsorship the Belgium Soccer Club 2005---The first Joerex flagship store in Belgium, Chile 2006---The first Joerex flagship store in Spain 2007---Sponsored the Espana Arminana Valencia FC Soccer Club 2007---Shipping labels with selection of languages 2008—Wedsite under multi-languages with online shopping options 2008---Sponsored Iran Mepaco Club |
